Boost Your Marketing Investment Return

    by
times

Repeat sale
increase

by
%

Reducing of the customers acquisition cost

by
1,7
times

Life-time value (LTV)
increase


The performance indicators are based on results of existing projects


Marketing communications and online advertising based on AI technologies and data


Hermann.AI helps marketers to fully automate all marketing communications using all available data sources (websites, CRM, mobile apps, transactional systems, 3rd party data, etc.) to build the most personalized communications at all stages of customer journey.




Automatic audience and customer base segmentation

A full automation of segmentation in terms of users, products, time, channel, price, content, customer journey and consumer behavior.
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Recommendation engine

Automated recommendation system based on your audience data to determine the most relevant offer. Predictive Analytics for the probability prognostication of customer churn for subsequent segmentation and more accurate targeting.
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Content personalization

Automatic personalization of advertising messages though all communication channels. The feed generation system for embedding in real-time at the time of site-visiting and email, SMS, online advertising campaigns (Dynamic Creative Optimization).
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AI-driven marketing

Use deep machine learning technologies for defining customer interests, relevant products, time and channel for communication in full automated real-time mode.
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Omni-channel communication

Synchronise messaging and marketing activities across all channels and devices according to unified communication strategy and Customer Journey each customer.
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Behavioral Look-aLike, marketing signals

Ensure maximum coverage by finding the audience similar to your current customers. Show advertising messages at the right time when your customer has a need by marketing signals tracking.
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Unique external (3rd party) data

Use unique audience segments from the 9000+ sources available in the integrated Data Exchange platform for advertising campaigns with more accurate targeting and deep understanding of the audience interest, intention and other characteristics.
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How it works


1. Data collecting and processing

1st, 2nd, 3rd-party, online&offline, mobile&desktop, CRM – behavioral, geographic and profile data from every digital touch point in one platform. User’s ID matching and online data collecting by Hermann.AI Tag manager.

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2. 3D Profiling & Customer Journey

Forming a single user profile and single Customer Journey across all channels and devices to gain a detailed understanding of each user. Building a «typical» profile of consumers allows you to learn more about who your customers and target are.

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3. 3rd party data enrichment

Add missing audience information by external data sources via integrated Data Exchange (over 9,000 sources and 3,000 attributes).

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4. Segmentation, recommendation, Look-a-Like

Audience segmentation by events, profiles, steps of Customer Journey in order to create predictive models and Look-a-like models. Centralized segments management across all channels and marketing platforms.

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5. Data activation and onboarding

A single point of segments activation and onboarding to all key advertising systems and networks to launch targeting advertising campaigns: Google Double Click, Yandex, myTarget, Getintent, Weborama, Hybrid and 10+ DSPs.

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6. Re-segmentation based on campaign results

Collect data about feedback on communications, impressions, clicks, transitions, targeted actions and purchases across all channels, campaigns, and devices to build new segments for targeting

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Unique 3rd party data & Marketing communication channels


Marketplace platform that unites data providers and data consumers to exchange depersonalized knowledge about their audience. The largest independent platform - data operator on Eastern Europe segment of the Internet and does not have direct substitutes on the market.

20+  Data providers
9000+  Data sources
3000+  Profile’s attributes
90M  Daily audience


Single point of integration with external data providers

Legal and secure access to external data of your audience

All key advertising platforms and marketing channels are connected to use 3rd party data

More about the 1DMC Data Exchange



AdTech & Martech ecosystem access

Use your 1st party & 3rd party data to launch advertising campaigns in all major online advertising systems, DSPs and marketing tools.
CleverDATA is one of the 8 global partners of Google DoubleClick in the "Data Management" category.


DBM_Google Yandex Mytarget Weborama Auditirius Hybrid Adspend Exibit DCA Adriver Getintent Mediasniper Vengo Advark Appnexus Vihub

Hermann.AI Key advantages

100% data security and audience safety

ON PREMISE

or Dedicated
cloud deployment

Predictive models of data processing for best customer relations, churn management, cross-sales, micro-segmentation and client profile 360° creation

Artificial Intelligence

and Machine Learning technologies

Micro-services architecture, well-documented APIs and single-tenant deployment

Highly Customizable

or Out-of-the box solution with complete functionality

About us



Hermann.AI is in-house development of the company CleverDATA (in partnership with CleverLEAF). The company is an expert in the field of technologies of processing and analysis of large amounts of information. CleverDATA specializes on the building of failsafe and scalable platforms for managing and processing large amounts of data in real time and creating highly loaded systems for the purpose of finance, retail, e-commerce, telecom and AdTech industries. The CleverDATA company also develops the competence in the field of Data Mining including predictive analytics and deep machine learning.



Our cases


European eCommerce project

Retargeting campaigns response increase
+20 %
for Conversion Rate
 
Audience segmentation in order of visiting product pages, product categories and performing of target actions (add to the cart/ purchasing /favorites). Performing of retargeting campaigns for these micro-segments with relevant product item and personalized offer.
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International car
brand

Optimization of marketing communication strategy
+36 %
Increase of test-drive requests
Micro-segmentation of own customer base with personalized and consistent communications. The collection of advertising campaigns and communications data (online advertising clicks, emails opening, repeated sites visits, offline sales points visits) allowed to form the customer journey of every customer and identify audience segments of each stage to use in advertising platforms and marketing communications tools (email/sms).
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Leading world 
bank

New customers
acquisition
+27 %
Increase of the advertising coverage
The increase of the advertising campaign coverage for the new audience based on 2nd and 3rd party data. Analytical models building based on internal data of the consumer behavior for look-alike campaigns setting focused on the high-margin segment of customers, the most similar to the target audience of the Bank.
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Global mobile
network operator

Increase of communication response
+23 %
for Response Rate with the same budget
The Increase of response to the communication with its own audience by determining the optimal communication channels and time, advertising offers and exact discount amount based on consumer behavior. Segmentation of the most responsive to communication audience in accordance with the relevant product offering.
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